Regional News

Regional Publication Announces New Ownership
Exciting Improvements In Motion

May 12, 2010

Oklahoma Sports & Fitness Magazine is proud to announce Sean Call, editor of the publication, as the new owner. Call, a native of Broken Arrow, Oklahoma purchased the business on April 30, 2010. The three-time Addy Award winner brings along the expertise of his creative agency, BlueBrush Productions, LLC. With the ownership change, readers can expect an eye-popping design to accompany a wider variety of engaging content.

“Our primary goal for the publication is to improve the overall reader experience,” says new owner Sean Call. “With an improved product and greater distribution numbers, we will further educate, motivate, and entertain the fitness community. More importantly, we will bring a greater awareness of fitness to the general public.”

According to an annual survey conducted by the National Center for Disease Control, 26.8% of Oklahomans are obese.

“The running and fitness community in Oklahoma always seems to encourage one another,” Call continued. “We hope those who are not leading an active lifestyle would also pick up our publication and be inspired. We hope it would motivate them to get moving and improve the way they feel, think, and live.”

This summer, Oklahoma Sports & Fitness will also announce its partnership and support of a non-profit organization driven to make a difference in the world through fitness-related material and services.

Along with these changes, advertisers can expect higher distribution numbers and exposure to a larger audience throughout Oklahoma, Arkansas, Kansas, Missouri, and North Texas.

For 27 years now, Oklahoma Sports & Fitness Magazine (formerly Oklahoma Runner & Triathlete) has been the premier resource for active lifestyles in Oklahoma and the surrounding region. The publication offers compelling and useful editorial on a regular basis via the magazine, website, and e-newsletter. With each issue, Oklahoma Sports & Fitness connects you to all the activities happening around the state, and features the stories and experiences of everyday people who have adopted a healthy lifestyle.

Oklahoma Sports & Fitness readership is comprised of runners, walkers, triathletes, cyclists, endurance athletes, fitness enthusiasts, and individuals who are simply considering a healthy lifestyle change. Oklahoma Sports & Fitness is affiliated with statewide running and multisport clubs. The publication is a member of the Endurance Sports Media Group, a clearinghouse for regional and specialized multi-sport magazines in the United States (which represents a circulation of over 500,000 nationwide).

Oklahoma Sports & Fitness provides the most comprehensive event calendars in the region, both online and in print. The magazine is printed six times per year in full color and is available in digital format online at www.oksportsandfitness.com.